Our Story
“In our time Amla was more than just a fruit.”
Bringing an Old Tradition Back to Life
Clariha began with a simple idea to bring the goodness of traditional amla candy back in a fresh and exciting form. In earlier times families prepared amla candy at home during winter and stored it in jars for everyone to enjoy. Those jars carried the care of grandmothers the wisdom of generations and the warmth of family traditions. As lifestyles became busier homemade practices slowly disappeared and modern snacks took their place. We wanted to revive that special connection. Clariha Amla Flakes are our modern expression of a treasured Indian tradition made convenient flavourful and enjoyable for today’s generation everywhere.
Tradition Made for Today
Clariha transforms amla into thin flavourful flakes that are convenient to enjoy at home at work between daily activities or while travelling.
Every bite brings together the familiar goodness of amla and the excitement of modern flavours. We created our Amla Flakes for families who value traditional ingredients but also want something enjoyable convenient and suited to today’s lifestyle.
They are made without preservatives and without artificial flavours so the authentic character of amla remains at the heart of every pack.
Three Flavours and Three Unique experiences
Our Amla Flakes are available in three distinctive flavours. Each flavour has its own personality while carrying the same Clariha promise of honest ingredients memorable taste and everyday goodness.
Saffron Flavour: Delicate rich and premium with an elegant taste inspired by one of India’s most treasured ingredients.
Beetroot Flavour: Earthy mildly sweet and naturally vibrant with a refreshing blend of beetroot and tangy amla.
Chatpata Flavour: Bold tangy and exciting with a lively combination of zest and spice for enjoyable everyday snacking.
Why We Created Clariha
We started Clariha because we could not find amla snacks that combined traditional values modern taste and trustworthy quality. We wanted to create something that parents would feel comfortable keeping at home and something the younger generation would genuinely enjoy eating. Our purpose is not to replace tradition. It is to protect and preserve it by presenting it in a convenient flavourful and exciting form that fits naturally into modern life.
For us Clariha is not only about creating Amla Flakes. It is about reconnecting generations. It is about taking something our grandmothers trusted and presenting it in a way today’s families can appreciate. It is about protecting the simplicity of traditional food while adding flavours that feel fresh modern and exciting.
Every Clariha pack carries a small piece of an old winter memory—the sound of a jar opening the aroma of homemade amla candy and a grandmother’s loving reminder to eat something good before leaving home.
With Clariha the tradition is not forgotten.
It continues in every flavour every flake and every generation.
Old wisdom. New flavours. Everyday goodness.
